Who We Are

Founded in 1990, North America Asean Consultants is a distinguished, innovative consulting firm, specializing in business and tourism consulting, public relations and event management

Core Competencies

We offer tailored, creative solutions with global expertise and local insight.

We serve global commercial and government clients, offering:

  • Deep industry expertise and practical solutions
  • Tailored strategies to address unique client needs
  • Insightful consideration of local cultural, environmental, and geopolitical factors


At North America Asean Consultants, we are committed to delivering feasible, results-driven outcomes through strategic collaborations with local experts.   Partner with us to achieve your goals and drive lasting success.

North America Asean Consultants - Services

To deliver innovative, value-driven solutions and exceptional professional services that create transformative impact for our clients and communities.

Our core values define our culture and guide our actions:

  • Integrity: Committing to the highest ethical standards.
  • Passion for Excellence: Proactively delivering exceptional results that exceed expectations.
  • Synergy: Collaborating as a forward-thinking team to achieve both collective and individual goals.
  • Humility and Respect: Embracing growth and respecting every individual, regardless of background.
  • Conservation: Contributing positively to the communities we serve.
  • Uncompromising Quality: We deliver superior service through skilled professionals, ethical practices, and adherence to timelines and budgets.
  • Collaborative Success: Leveraging collective expertise to address challenges and drive productive outcomes.
  • Community Stewardship: Committed to making a meaningful impact in every community we engage with.

Our Professionals

Expert Team | Tailored Solutions

Our team leverages collective expertise to deliver optimal results for our clients, integrating local specialists when needed for practical, effective solutions.

We carefully consider cultural, environmental, and geopolitical factors to ensure informed, context-driven decisions for every project.

Business and Tourism Consultant

Agnes Chung is a seasoned business and tourism consultant known for her expertise in creating and executing initiatives that drive sustainable business success.

Her skill set encompasses research, strategic planning, marketing communications, project development, and business matching.

With over 20 years of experience,  Chung has held various roles across Asia, the USA, and Europe, earning recognition for her sharp instincts, critical thinking, and business acumen.

Her commitment to continuous learning and networking ensures she stays at the forefront of industry trends and emerging opportunities.

Chung's extensive global network and reputation for integrity have led to a thriving business largely built on client referrals.

A graduate in hospitality and tourism from institutions in Switzerland and UK, Chung also studied at University of Guelph in Canada.

She is fluent in English, proficient in Mandarin and Chinese dialects, and has basic knowledge of French and German.

A passionate advocate for international trade,  she has travelled extensively across Canada, the United States, Western Europe, and Asia, collaborating with culturally diverse clients in a range of dynamic environments.

Web and Project Coordinator

Barb Kiborn thrives on discovering fresh inspiration online and sharing it through social media.

A dedicated computer enthusiast, she has held web administrative roles with organizations such as the Interior Designers Institute of British Columbia-Canada.

Over the past decade, she has handled diverse responsibilities, including fundraising, event coordination, and project scheduling.

A Vancouver native, Kiborn works behind the scenes to support the web team and coordinate event organization.

Passionate about food, she delights in tasting and photographing dishes from around the globe.

European Associate

Carlo Zarri is a seasoned tourism and hospitality professional with over 30 years of experience, specializing in rural tourism, food and beverage, and event management.

He has held key consultancy and management roles with prominent organizations, including serving as Food and Beverage Advisor to the XX Winter Olympic Games organizing committee and Director for Italian Foodservice Logistics for the USA Pavilion at EXPO MILANO 2015.

Known for his leadership, team-building skills, and pragmatic approach, Zarri combines expertise with a personable, insightful style.

His commitment to excellence and creativity is reflected in every project, earning respect from both clients and peers.

Fluent in Italian, English, German and French, Zarri's global career spans Africa, Asia, the Americas, Australia, and Europe.

He is also an accomplished hotelier, award-winning chef, and sommelier, having served high-profile clients like Sophia Loren and fashion designer, Georgio Armani, earning praise from international media.

A graduate of the Technical Institute for Tourism “Giacomo Leopardi” in Bergamo (BG)-Italy, Zarri furthered his studies in marketing and communication in Portland, USA and tourism specialization in London, UK.

He thrives on embracing challenges, trusting his team, and pushing boundaries to achieve exceptional results.

Multimedia Associate

Jeff Tso began his career at leading radio stations before transitioning to television, where he refined his multimedia skills with Shaw Media, Rogers Media and Omni TV.

His extensive broadcasting experience includes producing and directing live telecasts and field productions worldwide.

Tso is deeply involved in all creative aspects of production, including audio and visual elements for NAAC and affiliates, Nikao Media and GlobalEAT Network. He also serves as the producer for the Silk Road Festival.

Tso excels in creative thinking and visual and musical aesthetics.

His calm, patient, and positive demeanor, combined with his supportive attitude, ensures clients feel at ease even under pressure.

A passionate technologist, Tso continuously explores the latest technology to enhance storytelling and deliver compelling, engaging content.

His innovative approach and commitment to excellence make him a key asset to the team.

Event Operations Manager

Rick Smith is an accomplished Event Operations Manager with a robust background in property management.

His expertise in logistical planning, vendor coordination, and resource allocation has seamlessly translated into his role in the event management realm.

Drawing on his property management experience, Smith excels in overseeing complex operations, managing multiple moving parts, and implementing effective solutions to ensure flawless execution.

His keen ability to anticipate potential issues and address them proactively ensures that every event runs smoothly and efficiently.

Smith’s comprehensive approach and adaptability to various challenges make him a highly valuable asset.

His dedication to care and efficiency in managing events underscores his commitment to delivering outstanding results in every project he undertakes.

Multicultural Consultant

Stephanie Yuen is a seasoned communications professional and food and wine consultant with extensive experience in multicultural marketing, food and beverage consulting, promotion and publicity, and event management.

As an influential spokesperson, Yuen has spearheaded multicultural promotions for organizations such as Loblaws and Dairy Farmers of Canada.

A self-taught chef, she views cooking as a "delicious therapy" and has a deep passion for food.

Her expertise in food has led her to consult with grocery chains and hospitality clients on recipe and menu development.

Yuen's diverse talents have earned her roles as a food culture ambassador, food and wine judge, and author.

Douglas & McIntyre commissioned her to author East Meets West: Traditional and Contemporary Asian Dishes from Acclaimed Vancouver Restaurants, which was a finalist for the Taste Canada – Food Writing Award.

A media personality, Yuen creates impactful media events and writes for numerous English and Chinese newspapers, magazines, and websites, including her blog, beyondchopsticks.com.

She has also appeared on various radio and television shows and serves as a food, wine, and travel columnist of AM1470 Fairchild Radio.

A prominent figure in Chinese cuisine, Yuen co-founded the Chinese Restaurant Awards in Vancouver. Her work has taken her on culinary adventures across the Americas, Europe, and Asia.

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